Georgia’s Tourism Market Watch – September 2022
Highlights, September 2022
Total international visitors stood at 559,887 persons – up 147.0% y/y and recovering at 71.4% of 2019 level. This growth was predominantly driven by the increase in tourist arrivals recovering at 83.8% of 2019 level (up from 77.4% recovery in previous month). Recovery in same-day trips also accelerated, recovering at 44.0% of 2019 level (down from 47.8% recovery in previous month). Top country by arrivals was Russia (29.1% of total), followed by Armenia (14.9%) and Turkey (14.6%). Number of visitors from Russia, Saudi Arabia, Belarus, Iran, Kazakhstan and Uzbekistan surpassed 2019 levels.
Tourism revenues stood at US$ 375.6 mn in September-22, up 2.3x y/y and surpassing 2019 level by 17.9%. It should be noted that this figure also captures the impact of migrants (from Russia, Belarus and Ukraine) arriving in Georgia since Russia-Ukraine war started. We estimate that about 100-120k visitors from these countries relocated to Georgia for longer term than regular tourists. Russia accounted for 25.4% of tourism revenues in September-22, followed by Turkey (9.5%) and Ukraine (8.4%), while revenues from EU was 11.9% of total. Considering strong revenues of recent months, we expect full recovery of tourism in 2022 compared to pre-pandemic levels.