January 29, 2024 – Galt & Taggart presented an investment study on the fast-moving consumer goods (FMCG) sector, which analyzed the current state of the market and the sector’s development potential. The conference was attended by industry players, investors and representatives of international financial institutions. In addition, representatives of the FMCG market of the region were invited to the conference, who shared with the market players the current trends in the countries of the region.
According to the study, the size of the FMCG sector has almost doubled over the past 5 years and amounted to 21 billion GEL in 2023. Of this, branded chains occupy 39% of the market, which is a sharp increase from 22% in 2018. The rest of the market is occupied by non-branded stores, pharmacies and informal trade. In addition, 48% of the FMCG market is concentrated in Tbilisi, and the rest falls on the regions, of which the largest share is occupied by Adjara and Imereti. Naturally, the local population spends the most on FMCG products, although the contribution of tourists and migrants to the growth of the sector in the last 2 years has also been significant. In addition, according to Galt & Taggart research, the largest share of the FMCG market, 70%, is spent on food products, followed by beverages and tobacco.
It is worth noting that in order to better analyze market trends, Galt & Taggart conducted a survey of companies, which, together with officially available data, allows for a real-time assessment of current market trends. This information, along with knowledge of global trends in the sector, allows Galt & Taggart to offer players in the industry a vision of strategic development. In particular, the research answers the following questions – in which regions is there the potential for expanding brand networks; What store formats are growing rapidly; what product range should companies focus on and what customer segments should companies focus on over the next 5 years.
“Our main task is to study the sectors in depth and help investors make investment decisions based on this. This is precisely the purpose of today’s conference, to share with market players the trends, analytics and expectations of the FMCG sector in a rapidly changing environment. We believe that in this direction, the analysis of current trends in the global and regional FMCG markets is valuable for the industry, which is what our conference today serves,” said Levan Shavkatsishvili, General Director of Galt & Taggart.
For additional information, please visit the website: www.gt.ge
