The FMCG sector in Georgia is growing rapidly. The market size almost doubled over 2018-23, reaching GEL 21bn in 2023. Branded retail chains now make up 39% of the market, up from 22% in 2018. Non-branded stores, pharmacies, and unorganized trade account for the remaining share. In 2023, Tbilisi accounted for 48% of the FMCG market, with the rest distributed among Georgia’s regions, with Adjara and Imereti holding the largest shares. Food products are the largest spending category in the FMCG market, representing 71% of total expenditures, followed by beverages and tobacco.

Galt & Taggart’s research provides sector representatives and investors with a clear vision for future development, focusing on:

  • Regional analysis for geographic expansion
  • Retail format diversification
  • Increasing product assortment and developing private label
  • Customer segmentation and digitalization (e-commerce, data analysis, and personalization).